Santander – Student Checking Digital Campaign
Challenge //
Create an effective online experience to promote student savings accounts to college students and their parents.
Solution //
Explore how students will connect with digital and online advertising, in order to effectively reach the target audience. Create customer journey maps to determine path of the marketing funnel to connect to product pages. Develop online advertising banners targeted directly to on campus students through digital marketing channels.
Role //
Wireframing / UX / Visual Design / Mobile First
Challenge //
Create an effective online experience to promote student savings accounts to college students and their parents.
Solution //
Explore how students will connect with digital and online advertising, in order to effectively reach the target audience. Create customer journey maps to determine path of the marketing funnel to connect to product pages. Develop online advertising banners targeted directly to on campus students through digital marketing channels.
Role //
Wireframing / UX / Visual Design / Mobile First
