Challenge //
Create an effective online marketing campaign to introduce mobile banking to prospects and existing Business Banking customers.

Solution //
Develop and email campaign strategy targeted to customers based on their online banking usage. Develop a customer journey to determine how and when to reach customers based on their usage of online banking products.

Develop a product landing page to introduce specific features of the newly introduced mobile banking app. Develop assets for the Apple store to promote the mobile banking app.

Role //
UX / Wireframing / Visual Design